A local car retailer has announced a bold initiative to provide 12 months’ free electricity to anyone who buys a plug-in hybrid Volvo in the next six months.
Clive Brook Volvo wants to reward drivers of plug-in cars for committing to reducing carbon emissions on a local and global scale by paying for the electricity used to charge their car for an entire 12 months.
The retailer has recently achieved Electric Vehicle Association accreditation, a scheme recognised by the Government’s Office for Low Emission Vehicles which demonstrates a retailer’s commitment to increasing growth of the electric vehicle sector.
The ‘Take Charge’ initiative has been launched by the Volvo retailer in order to maximise the potential fuel and emissions saved through this innovative hybrid technology. The offer is available on the entire Volvo range, including the multi-award-winning XC40 premium compact SUV.
The offer is available to both private individuals and company car drivers, and aims to help people take small steps towards reducing tailpipe emissions by keeping their car’s hybrid battery charged. For this reason, it will be the company car driver, and not their employer, who receives the reimbursement for electricity used throughout the year.
The offer is automatically available to any customer purchasing a new Volvo plug-in hybrid from now until 30 June 2020. The electricity costs for charging the car will be calculated via the Volvo On Call app from May 2020, and repaid to the owner at the end of the 12-month period, based on the average cost of electricity in the UK.
Volvo Cars is committed to driving down carbon emissions with its recently declared ambition to become a global carbon-neutral business by 2040. By adopting cleaner, electrified powertrains, it also plans to halve overall tailpipe emissions of its cars by 2025.
Clive Brook, Retailer Principal, said: “Care for the environment is a huge priority for us, which is why we’re committing to give all plug-in hybrid customers free electricity for an entire year.
“Increasing the number of plug-in hybrid cars on the road is beneficial not only to the environment on a global level, but also on a local level, because reduced tailpipe emissions will reduce air pollution throughout the local area.
“We’re eager to help local people interested in buying a new car to understand just how easy the transition is to a plug-in hybrid model, and we’re confident this initiative will be a great way of helping people examine this option.”
For full terms and conditions of the free electricity offer, please visit www.volvocars.co.uk/takecharge.