Multi-million-pound showroom refurbishment set to put Bradford drivers in pole position

The people of Bradford will soon be able to purchase and service their Volvo cars in style with a multi-million-pound refurbished showroom – with work set to begin this July.

Clive Brook Bradford, on Canal Road, is to undergo a multi-million-pound refurbishment in June ahead of a grand-unveiling later in the year. The new-look showroom will feature Volvo’s signature lounge area, complete with Scandinavian furniture, free Wi-Fi and Swedish cakes and coffee.

The showroom will display the latest range of stunning Volvo cars, including the pure electric XC40 and C40 models, plug-in hybrids, as well as Volvo Selekt Approved Used models. The refurbishment will also extend to the retailer’s cosmetic repair facility and storage centre, also located on Canal Road, which will help alleviate recent site congestion.

The retailer will also continue to offer their streamlined service to car owners which halves waiting times. The Volvo Personal Service sees the same technician liaising with the customer from the point of booking, right through to explaining the services – which they themselves have carried out. Two technicians work together on each car, reducing the time it takes for the service to be fulfilled.

Clive Brook Bradford originally intended to relocate to the former Jaguar showroom on Canal Road, however, due to complex existing lease arrangements and an increase in construction costs, the retailer did not feel the move would be a commercially sensible decision under the current economic climate.

Accompanying the retailer’s new-look showroom is the appointment of two new team members. Karl Davis joins the group as Non Executive Director, bringing 40 years of experience in the motoring industry. Karl’s main objective over the next 12 months is to help Clive Brook Volvo achieve above average performances in sales and customer service, affirming Clive Brook Volvo as a leader inautomotive sales.

Also joining the retailer is Shelley Phillips as Group Aftersales Manager, who brings with her extensive automotive experience, including four years with Volvo, where she has won numerous Regional Champions Awards.

Clive Brook, Retailer Principal at Clive Brook Volvo, said: “This is an incredibly exciting time for Clive Brook Volvo – with the appointment of two fantastic team members and our new-look showroom soon to take shape.

“This refurbishment is about more than a change of furniture – it’s designed to create a space where our customers can feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.

“With the phasing-out of petrol and diesel cars in the coming years, our new state-of-the-art facility will be ready for the future, with a range of plug-in hybrid models to choose from – plus the pure electric C40 – alongside a selection of used cars from our Volvo Selekt range.”

“We cannot wait to welcome customers to our new-look home for all their Volvo requirements and, crucially, a personalised experience with our expert team.”

For further information about Clive Brook Volvo, email or call 01274 802999

For general information, please visit