Back to basics: Clive Brook Volvo in Bradford and Huddersfield offers free massage to combat back pain

A Volvo retailer in Bradford and Huddersfield is on a mission to tackle back pain in the local community, by inviting drivers to enjoy a free ‘car-opractor’ session.

To mark Back Care Awareness Week (7-11 October), and to promote Volvo’s ergonomic seat design, Clive Brook Bradford on Canal Road and Leeds Road, Huddersfield, is gifting drivers in the area a free Swedish massage.

The offer of a complimentary 15-minute massage session follows exclusive research by Volvo Car UK, which found that more than a third (35%) of drivers have taken at least a day off work for back pain. The findings also reveal that over half (52%) of people have suffered some form of back pain after driving to, from or for work.

The research also reveals that over half (59%) of people admit to rarely, or never, adjusting their seat to try and find a more comfortable driving position, despite over two thirds (65%) of people considering seat comfort one of, or the most, important considerations when choosing a new car. One in 10 have even had passengers refuse to ride in their vehicle because the seats are too uncomfortable.

With almost a third (29%) of people having had to see a doctor or physiotherapist for back pain after a drive, Clive Brook Ltd is keen to share with the community how Volvo’s latest-generation seats are designed to align with your spine for greater support.

Team members will be on hand throughout the day to show drivers of all cars how to properly adjust their seat so they are sitting in the best position for comfortable and safe driving.

Clive Brook, Managing Director at Clive Brook Ltd, said: “We were surprised to learn just how many people are impacted by back pain due to their driver’s seat not being sufficiently supportive or correctly adjusted, so are keen to raise awareness of this problem and offer support to drivers this Back Care Awareness Week.

“Not only is back comfort important for wellness, it is also vital for safety, since a driver who is uncomfortable may be more likely to make mistakes while driving. We’re encouraging the drivers of Bradford to come and find out more, while enjoying a relaxing Swedish massage!”

The 15-minute massage is available at Bradford on Tuesday 8 October between 10.30am and 4pm and at Huddersfield on Wednesday 9 October between 10.30am and 4pm on a first-come, first-served basis.

For further information about Clive Brook Bradford, or the free 15-minute massage, please email clive@clivebrook.co.uk, or call Bradford 01274 802 999 or Huddersfield 01484 531 362