With dealerships in Bradford and Huddersfield, Volvo dealership Clive Brookinvited24 lucky customers on their very own ‘Tour of Yorkshire’ with British UCI Continental cycling team,Madison Genesis.

Members of the dealership, along with 24 customers, were given a once in a lifetime opportunity to ‘ride out’ with one of the teams who took part in this year’s Tour of Britain, Madison Genesis, around the heart of the Yorkshire Dales.

Skipton Road’s Ilkley Cycles’ Fuel Station Cafe played host to the team and guests before they all mounted their bikes and headed off for a 40-mile rideacross the Yorkshire countryside, through the picturesque countryside of Bolton Abbey.

Madison Genesis

Stopping for some well-earned coffee and cake at The Cavendish Pavilion, the group then made the six-mile journey back to Ilkley for lunch at local tapas restaurant, La Casita.

Clive Brook commented on the day: “I was delighted that we were, again, able to host this amazing event with some of our customers and offer them a truly special day. We have so many loyal customers at the dealership that are extremely keen cyclists and were thrilled to be given to opportunity to race some of Britain’s best cycling talent.

“Thanks to Volvo’s ties with Madison Genesis,this is the third yearwe have been able to run a ride out event with the cycling team. We always jump at the chance to be able to offer our customers the opportunity to join us on special events like this and it always results in outstanding feedback every time.”

Volvo Cars UK currently sponsors Madison Genesis and supplies the team with top-of-the-range XC70s, an elegant station wagon with the off-road capability of an SUV, perfect fortransportingthe teams kit around even the toughest race locations. Volvo is well known for its combination of performance and strength,making it the perfect partner for the Madison Genesis cycling team